Violette Field Threads values the trust you have placed in us. As part of our relationship, we recognize and respect your privacy. That is why we are committed to protecting your privacy and using the information you share with us responsibly.

Our Privacy & Security Statement describes the information we collect about you, as well as why and how we use it. We also explain the choices you can make about how we collect and use your information.

We updated our Privacy & Security Statement in August 1, 2011.

What information is collected? 
Violette Field Threads may collect personal information from you when you establish or update an Violette Field Threads account, enter a contest, participate in a survey, quiz or poll, shop online, check the status of an order or review order history, join our mailing list or our social networking sites, purchase and send a gift card. Categories of personal information collected include your name, e-mail address, postal address, phone number and credit card number. In addition, we may maintain a record of your purchases from VIOLETTEFIELDTHREADS.COM and from our stores.

We also gather navigational information about where visitors go on our website and information about the technical efficiencies of our website and services (for example, time to connect to our website, time to download pages, etc.). This information allows us to see which areas are most visited and helps us better understand our clients' experiences at our site and tailor communications to our users' interests. This helps us improve the quality of your online experiences by recognizing and delivering more of the preferred features, areas and services. We use third parties and these third parties use cookies and other technologies for these purposes. Information about your computer (for example, domain type, browser version, service provider and internet protocol address) may also be collected by Violette Field Threads or third parties which will provide information regarding a visitor's use of our website (such as the time of a visitor's last visit to a page on our site).

We also collect information from third-party sources, including from social media and other websites that display authorized Violette Field Threads branding. For example, if you post a comment on our Facebook page or send us a message on Twitter, we may collect that information as described in this Privacy & Security Statement. We also may collect information about you from commercially available sources (such as data aggregators and public databases). Please note that we may combine this information with other information that we collect about you and use it as described here.

How is my information used? uses the information we collect from you for the following purposes:

To process your order and answer your questions about the status of your order. 
To provide you with periodic e-mails and mailings about Violette Field Threads merchandise, services and promotions. You may choose not to receive this information as described below. 
To send you e-mails to help us learn more about your shopping preferences. 
To help us improve our online store and your shopping experience. 
To provide advertisements to you about our products and services on this and other websites. 
To analyze trends and statistics. 
To protect the security or integrity of our websites and our business. 
To contact you if necessary. 
As otherwise indicated in our. 
Please note that if you use the share feature on our website to share any products with a friend, we will use your friend's name and email address to send the forwarding email. Your friend's information will not be saved in our customer or marketing databases. On occasion, we may combine information you provide with other demographic information available to us. In addition, when you provide personal information to us, we may share that information with our other brands.

Will my information be shared? 
To respect your privacy, Violette Field Threads will not sell or rent the personal information you provide to us online to any third party. Violette Field Threads shares information about our clients with affiliated companies and reputable third parties to provide better service to you. These services may include maintaining and managing customer information; providing customer services; taking and fulfilling orders; conducting Violette Field Threads promotions and surveys; and communicating effectively with our clients. We do not authorize those third parties to make any other use of your information. In addition, Violette Field Threads may share information that our clients provide with specially chosen marketing partners. We also may share aggregated statistical or demographic information about you with third party companies in a manner that does not reveal your personal identity.

When Violette Field Threads conducts contests, sweepstakes, promotions, and surveys, or joins with other companies to do so, clients who choose to participate may be asked to provide personal information. Violette Field Threads and the other participating companies may use this information for such purposes as notifying winners and fulfilling promotional obligations, and may also cross reference customer databases to identify common customers. Information from these activities may be used to explore future promotional opportunities or fulfill contractual obligations. Even if you have chosen not to receive e-mail or postal mail from Violette Field Threads prior to your participation in a contest, sweepstakes, promotion or survey, you may still receive information from Violette Field Threads in connection with such activity if you register for or participate in it. You may choose not to participate in contests, sweepstakes, promotions or surveys if you do not wish to receive information from Violette Field Threads or share your information with Violette Field Threads and the other companies sponsoring such activities.

Violette Field Threads may disclose your personal information to third parties if we believe disclosure is appropriate to comply with law, regulation, legal process or government request; enforce the terms of any of our policies; or protect the rights, property or safety of Violette Field Threads, our associates or our clients. This may include assistance in fraud protection and investigation. In addition, we may share your information in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.

Third-party Sites 
If you are visiting through a link from another website or search engine, information about your visit to may be collected by the provider of the other website or search engine. We encourage you to review the privacy policies of these other websites or search engines. You may avoid disclosing your information to these other websites or search engines by entering directly into the address field of your Internet browser.

User-Generated Content 
We may enable users to submit their own content for blogs, discussion forums, message boards and in other features on our site. We do not restrict the distribution of personal information that you voluntarily disclose in these public forums, and so that information can be collected and used by others. For this reason, we encourage you to refrain from providing or sharing personal information about yourself in blog comment threads, discussion forums, message boards, and other areas where your submissions will be available to the public. We cannot prevent such information from being used in a manner that may violate this Privacy & Security Statement or applicable law.

How do I access or change my information? 
If at any time you want to change or review the information you have provided, simply sign on to and click on "My Account" on the navigation bar. You will then be able to change any information stored in your account. Be sure to click "Save" when you complete your changes.

You can also change or access this information by calling 1-800-DIAL-ANN, or by sending an e-mail to Please be sure to include or have ready your full name, address, phone number and e-mail address.

How do I remove my information? 
If you would prefer not to receive our e-mails and/or mailings-just let us know. You may submit your request to unsubscribe directly at In addition, if you have received an e-mail from Violette Field Threads, you may also reply with the word "unsubscribe" in the subject line. You may also contact us as follows: 
By Email: 
By Phone: 1 615 943 3922 
Fax: na 
By Mail: Violette Field Threads CLIENT SERVICES 
ATTN: Senior Director, Client Contact 
2424 Adelaide Drive, Thompsons Station, TN 37179

Please include your name and address as it appears on the e-mail or postal mail you received from us and indicate "Do not contact me by (e-mail) or (mail)."

Your request may take up to 10 business days to process, and you may receive e-mail or postal mail in the meantime. Your removal request, along with your name and address, will be stored in a "do not contact" file to ensure that we can honor your request. Please note that if you make subsequent purchases from our website, we will confirm your order by e-mail, and we may need to contact you by phone, e-mail, or postal mail with other questions regarding your order.

What are cookies? Does use cookies or other technologies? 
Cookies: Cookies are a browser feature that assign a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used by to help us recognize your browser as a previous visitor, personalize your shopping experience and save and remember any preferences or other actions that may have been set while your browser was visiting For example, if you place items in your online shopping cart, we may use cookies to keep those items in your cart for your future access. We may also use cookies to recognize you when you return to our site, provide you with access to your account information, and understand your use of our website so we can improve the features of our site and tailor communications to you. We may also use a cookie and/or other technologies, including clear gifs or web bugs, which are typically stored in e-mails, to help us confirm your receipt of, and response to, our e-mails and provide you a more personalized experience. Cookies do not contain your name, address or any financial information.

You can refuse cookies by turning them off in your Internet browser. In order to disable cookies, please consult your browser's help section for instructions. If you turn off cookies, however, you may not be able to use some of the features of our site, and you will not be able to purchase from our website, as we will not be able to track your online order. You may still place an order by calling us at 1-800-DIAL-ANN.

Other technologies: may use "pixel tags" (also called web beacons or clear gifs,), which are tiny graphic images, that are placed in the code on our website and in our emails. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our websites and our advertising. We work with service providers that help us track, collect and analyze this information.

We use pixel tags, either alone or in conjunction with cookies, to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the site. This information may include your computer's IP address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site as well as the identity of the websites you visit after you leave our site.

Third-party use of cookies and other technologies: Violette Field Threads also may allow reputable third parties to collect information about your online activities through cookies and other technologies so that these third parties can provide services to us. These selected companies may use information about your activities on our site and other websites and combine such information with other information (such as an email address) to provide advertisements about our products and services on this and other websites. These third parties have their own policies regarding privacy, and their information practices are not covered by this Privacy & Security Statement. Some of these third parties are members of the Network Advertising Initiative (NAI), a cooperative of online marketing companies that offers a centralized tool for opting out of behavioral advertising delivered by each of its member companies. Please note that opting out of the use of your information by an NAI member company does not mean that you will no longer receive online advertising or that data about your activities on our site will not be collected by third parties. It does mean that a NAI member company from which you opted out will no longer deliver advertisements tailored to your online activities as long as the company's opt-out cookie resides on your browser. You also may configure your browser settings to reject all third-party cookies.

How does protect the security of my order information? 
The safety of your credit card information is important to us, and Violette Field Threads has taken measures to help protect the security of your online order information.

Violette Field Threads uses Secure Sockets Layer (SSL) technology to keep your online order information safe. SSL technology encrypts your credit card number, order information and personal information before it is transmitted to protect it from being decoded by anyone other than Violette Field Threads. Our site also displays the VeriSign Secure Site Seal, which indicates that the site has been authenticated by VeriSign and that confidential transactions with the site are secured by SSL encryption.

Once you enter the checkout page, your computer will begin communicating with our server in secure mode. You can determine the security of your connection by looking at the bottom of your Internet browser window after you have accessed our website. SSL technology is active if there is a solid key or a closed lock. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the site address will change from "http" to "https."

Some versions of browsers and some firewalls don't permit communication through secure servers like the ones we use to process orders at If you cannot access the secure server for any reason, you can place your order by calling 615-943-3922.

While we implement the above and other security measures to protect your information, please note that no data transmitted over the Internet or any other public network can be guaranteed to be 100% secure.

What if I am accessing from outside the United States? 
If you are visiting our site from a location outside of the United States, you will be connected through and to servers located within the United States. All online orders will be accepted and fully processed in and shipped from the United States and all information you provide will be securely maintained on web servers and our internal systems located within the United States. By providing your information to us, you are consenting to the transfer of your personal information to facilities located in the United States, and understand that such information will be stored and processed in accordance with U.S. law.

What is "phishing"? 
"Phishing" is a scam designed to steal your personal information. If you receive an email that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through email.

Does link to other sites? 
The website may include links to other websites that are not under our control. These other websites have their own policies regarding privacy that you should review. Violette Field Threads has no responsibility for these linked websites.

How does protect children's privacy? 
Violette Field Threads is concerned about the privacy of young children and we do not knowingly collect any personal information from a child under 13 years of age. Violette Field Threads does not sell products for purchase by children.

What are my California privacy rights? 
Residents of the State of California may request a list of all third parties to which Violette Field Threads has disclosed personal information during the preceding year for the third parties' direct marketing purposes. If you are a California resident and want such a list, you must send a request to or by contacting us at:

Violette Field Threads CLIENT SERVICES 
ATTN: Senior Director, Client Contact 
2424 Adelaide Drive, Thompsons Station, TN 37179

You must provide the statement "Your California Privacy Rights" in the subject field of your e-mail or on the envelope or post card and in the actual request. For all requests, please include your name, street address, city, state, and zip code. We will not accept requests via the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

What if there are changes to this Statement or if I have other questions? 
Violette Field Threads may update the Privacy & Security Statement from time to time. When we make changes, we will post them here. If we make material changes to this Privacy Policy we will place a notice on our website or we may send a notice to the e-mail address you provided to us. You may wish to check this section from time to time, because by visiting our website, you agree to accept any such changes to these policies. Except as otherwise mentioned herein, this Privacy & Security Statement only addresses the use and disclosure of information we collect from you on our website.

If you have any questions about our Privacy & Security Statement, please contact us:

Effective as of August 1, 2011.